✨ About Us – The Story Behind Vitches Apothecary

Every spell has a beginning… and ours started with a mother’s love and a passion for healing skin. At Vitches Apothecary, our journey blends decades of cosmetology experience, generations of family care, and the belief that natural ingredients hold real magic. What began as a way to soothe our own skin has grown into a ritual we’re proud to share — from our family cauldron to yours.

Welcome to Vitches Apothecary, a family-run labor of love founded by Christina, a licensed cosmetologist with over 20 years of experience in the beauty industry. For more than 15 years, Christina has been perfecting her line of natural body products — each one carefully crafted to soothe, nourish, and protect even the most sensitive skin.

As someone who battles eczema and an autoimmune condition, Christina understands firsthand how hard it can be to find products that truly help instead of harm. When her children began struggling with similar skin sensitivities, she was inspired to create a line of products that were not only gentle and effective, but also made with pure, high-quality, all-natural ingredients that anyone could trust.

Today, her daughter and 10-year-old granddaughter proudly continue that legacy — working side by side to bring the magic of healthy skin to others. The name Vitches Apothecary was born from their shared love of Roald Dahl’s classic “The Witches.” In the book (and the beloved original movie), the witches’ charming accent turns “witches” into “vitches” — a playful nod that became the perfect name for their enchanting, skin-loving creations.

What started as a personal journey to heal and empower has blossomed into a family business built on care, integrity, and transformation. At Vitches Apothecary, we believe that everyone deserves to feel confident and comfortable in their own skin — naturally.